Efforts are being made to change the image of hip-hop. Mainstays and pioneers in this industry are acknowledging that this business has a negative image that needs some serious uplifting. However, what concerns me is that although people in and outside of this industry are realizing that there is a problem with what hip-hop portrays as important, no one is taking the blame. Both sides (those on the inside of the industry and those judging it from an outside perspective) are blaming each other for the moral downfall of rap and hip-hop music and the sub-culture itself as a whole. Chuck D, a co-founder of one of the groundbreaking hip-hop groups, Public Enemy, speaks out on this topic in an article I read recently. In his speech, he articulated that BET has a large role in the negative portrayal of women by hip-hop because the network (and Viacom) chooses to play those videos with girls hardly dressed, grinding on each other and the rappers in those videos. He says, “..the images and activities on TV are not real. In hip hop, there is a standard that has to be continuously worked on.” Chuck D. maintains that specifically, it is the head of the network that is responsible for these videos getting airtime, the CEO, Steven Hill. Chuck D. has a positive message for students, warning them, “Watch who you roll with. Hold onto your reality and don’t get caught up in this fantasy world.”
Moreover, he stresses that hard work is necessary for hip-hop to keep growing in a positive manner and that education is the means for that hard work. “Talented artists have to be smart and creative and must continuously hone their skills. There is no such thing, ladies and gentlemen, as a collegiate thug,” Chuck D. states. It seems as if this Public Enemy founder is suggesting that kids must be one or the other: a thug or a student. Maybe this is why so many kids are confused about rap music. In my opinion, Chuck D. is sending a somewhat conflicting message. Granted, when Public Enemy was in its prime, the idea of “thug life” was not as large as it was during Tupac’s reign of the rap/hip-hop world, but it seems to me that there aren’t many rappers attending college. Chuck D. references Tupac in this article, noting that Tupac attended a school of arts as an actor before making it big as a rapper/actor. Yet, the rap and hip-hop lifestyle is what is being promoted as the way to go for many young kids today. How can this be? How many Tupacs can there be out there? I think for many kids this is misleading, a “fantasy world” as Chuck D. calls it- as much as I’d like to believe that students can have the best of both worlds, it seems largely impossible.
Chuck D. indicates that the idea of being a thug and a student cannot be done; they are largely polar opposites . So, why aren’t more rappers pushing the idea of education instead of what Jay-Z terms in one of his earlier songs as “money, cash, & hoes?” While I have to applaud Chuck D. for speaking out and calling for the push of education, I have to wonder: where are all of the hip-hop artists that are storming up the charts right now? Granted, Chuck D. has an influence, but a hot new artist right now could have a larger impact at the moment! Take Jay-Z, Ludacris, Snoop, anyone-their huge influence could be put to better use.